Sergi Molina

Content creator, Barcelona, Spain

Brands inside stories people actually watch.

I'm Sergi Molina and I've been creating content since 2017. I make tech, setup and lifestyle videos in Spanish on TikTok, Instagram and YouTube, mostly as series: challenges with a beginning and an end that people follow episode by episode.

What I make

My most watched series is De 0 a Hacer Directos (From Zero to Streaming): I try to bring an old computer back to life without spending money until I can stream on it. Every episode solves a problem in the setup, which leaves natural room for products that genuinely fit: a keyboard, a monitor, a microphone.

I also make marketing and consumer psychology videos, day in the life vlogs and useful content on specific topics.

Who watches

8.6 million people watched my TikTok videos in the last year, 4 million of them new. 39.4% are 18 to 24 and 40% are 25 to 34. 66% are men. Spain is the top country with 52.2%, followed by Romania, Mexico and Colombia.

Brands I've worked with

Logitech G A keyboard and a mouse built into episode 6 of my series De 0 a Hacer Directos, as the next logical piece of the challenge. 1M views on TikTok and another 1M on YouTube, plus 7,000 new followers in under a week.
Gillette The GilletteLabs Body brief had a mandatory campaign line that sounded nothing like me, so I told it inside a real story: a bet I made on Spain winning the World Cup.
ConducIA I wrote the full script and shot three different hooks for the same reel, so we could keep the one that held attention best. Over 100K views on the brand's own profile.
UPERFECT Their portable monitor tested in my real setup: gaming, working and carried to the office in my backpack, as part of my streaming series.
Logitech A 24 hour vlog on the day I passed my driving test, with the new Logitech keyboard and mouse showing up at the office as part of the day. About 120K views.
Andorra Telecom A SIM card inside a top 3 of tips for skiing in Andorra. Connectivity was one of the tips, not an ad. Around 47K views across TikTok and Instagram.
MÓ by Multiópticas I wanted to buy my mum a pair of sunglasses and MÓ's were a perfect fit. The brand appeared in a real moment with her, with no ad script.
Cold Culture My girlfriend dresses me in Cold Culture clothes, in a couple and humour format that already worked on my profile.
"Working with you on the Gillette campaign was a pleasure. The content that came out of your ideas, and the way you integrated the campaign message organically, was great, and the brand loved it."
Paula Abad, MBO Agency (translated from Spanish)

How I work with brands

I publish on my own profile, in my own voice and with creative freedom, because that is exactly what makes people watch until the end. I don't do pure UGC, but if a brand needs it, the video can also be licensed for their channels or ads.

I don't send a fixed rate card upfront. First I want to know the product, check that it fits my audience and understand the deliverables, timing and usage rights. Then I propose the format that makes the most sense and a fair price. The brand approves the script before filming and the edited video before it goes live, and a few days after publishing I send the numbers from every platform.

Get in touch

Email me at sergimolinaaa@gmail.com. I reply myself, in English or Spanish. You can also download the media kit in PDF (in Spanish).

Ver la web en español